Market Saturation Strategy

From years of business experience, beginning with my first career as a Market Research Analyst, I have devised a successful formula for getting the maximum exposure for your home: my Market Saturation Strategy.

It begins before you even open the door to the first prospective buyer by creating an effective online marketing presence. Then working with your schedule and needs, I use the best traditional offline methods to properly market your home including open houses, newsletters/flyers, and proper signage.

The centerpiece of any strategic marketing is differentiation. Your home gets the higher price when its achieves superior differentiation in the market. It is designed to reach the widest audience possible through an impressive online presence as well as traditional foot work. It is further designed to present your home in the best light as possible to drive prospective buyers to your door.

As your broker, I will do everything in my power to maximize your exposure and bring home the buyers through my Market Saturation Strategy:

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Photos

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Today, almost all home buyers start their search on the Internet. That’s why it’s critical to work with a licensed real estate broker who knows how to use this powerful technology effectively.

It is important to use the Internet to make the right first impression. That’s why I use numerous professional photos, including panorama shots, and 360 panoramic digital photos.

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Virtual Open Houses

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The vast majority of property listings on the MLS by other agents and brokers do not include a virtual tour. My exclusive Best Virtual Home Tours provide buyers with numerous photos of your home and neighborhood. Prospective buyers can view your home right from their computers or mobile devices giving you a competitive advantage over other sellers competing for the same buyers.

Check out a demo of the Best Virtual Home Tour here.

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MLS

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Nearly every buyer looking for a home in Cypress, CA accesses powerful affiliated websites like http://www.Realtor.com, http://www.SoCalMLS.com, http://www.Zillow.com, http://www.Trulia.com, http://www.cyberhome.com, http://www.LATimes.com, and http://www.OCRegister.com. At these websites buyers can search for homes just like the Realtors do.

Where do these websites get the information? From the MLS (Multiple Listing Service), the go to database for local homes for sale and lease.

I am a member of the Pacific West Realtors Association and the Southern California Multiple Listings Service.

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Internet Propagation

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I work with websites that attract, practically speaking, nearly all buyers looking for a home in your neighborhood.Within days of getting your listing agreement, I feature your home on the California MLS (Multiple Listing Service) accessed by tens of thousands of real estate agents and prospective buyers throughout the county, state, and frankly, around the world.

Your home information begins to appear in hundreds of popular, high traffic websites like Realtor.com, Zillow.com, Trulia.com, Google.com, Bing.com, Yahoo.com, websites of agents and brokerage houses, etc.

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3,000+ Newsletter

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I hand deliver my Newsletter to thousands of your neighbors.

I also have an exclusive database of hundreds of prospective buyers to whom I regularly email information regarding new homes on the market. They represent a ready pool of potential buyers for your home.

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Open Houses

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Conducting effective Open Houses and asking feedback. Most agents are too busy to hold open houses. They take a picture or a few, post it online, put up the sign and sit back and wait for buyers. If you are not in a hurry and are too busy to deal with open houses, realize that you are missing a valuable marketing opportunity.

I will work with your schedule, holds regular open-houses around your schedule. Sometimes the right buyers comes along open houses and makes the selling offer. It can make the right impression.

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Electronic Supra Lock Box

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Today’s Supra Lock Box is more than a lock. Only licensed agents and brokers with the personal Active Key can open the locks. When they use their Active Key to do so, a message is sent to my email telling me who and when the lock box was opened. In addition, it gives me the contact information of the agent or broker. After each visit, I email the agent or broker to ask them how it went and encourage them to make an offer.

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For Sale Sign

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You never know who may be visiting friends and family in the neighborhood and wanting to move into the area.

Putting up a clear and neat For Sale sign on your lawn. The signs represent one more reason for the drive-by prospective buyers to stop and take a closer look at your property.

The front yard signs are accompanied by full color fliers which entice the buyers further.